Tag: rebranding

Introducing Sierra Acres – Equine Assisted Healing Centre

For regular visitors to our website, you’ll notice a subtle change. It’s still Anne Porteous at the helm and we continue to offer Equine Assisted Learning, Life Skills Coaching and Equine Assisted Psychotherapy. The change we’ve made is to our business name.

We’ve taken our farm name ‘Sierra Acres’ as our company name for clarity and consistency and especially to help visitors to turn at the right driveway. If you’ve known us for a while, you’ve probably already been calling us Sierra Acres or at least thought of us as such. Now that’s what we call ourselves as well.

We’ve added ‘Healing Centre’ to our logo so that it is clear that our primary focus is on healing. Sierra Acres provides a unique non-judgmental environment for individuals and groups to focus in the present and work toward healing. Our work with PTS sufferers is of particular note as they have experienced real change after working with the horses.

Rebranding has been an interesting experience for me. It’s not always easy to undergo this type of change and even though it may not appear to be a major change, it is significant to me. A lot of time and energy goes into selecting a business name and setting up all of the components of the business around that name so I did not enter into it lightly when deciding the change was necessary.

We’ve started making the transition by creating a new logo and modifying our website and social media platforms. We should be fully switched over in the next week or two. We are also ensuring that the new name and logo appear in our other marketing efforts through signage and emails. We are confident that you’ll still be able to find us in the search engines as well as when driving in the neighbourhood.

Choosing the Right Time to Rebrand

What has rebranding got to do with equine assisted learning? Usually, not much. At the moment, however, we are moving in that direction and here’s why.

Anne Porteous of Unbridled Life Skills Coaching has offered equine assisted learning, equine assisted psychotherapy, life skills coaching and coach training for several years serving a wide range of people from professionals to students. Since we operate out of Sierra Acres and that’s what the sign says at the end of our driveway, those familiar with the business refer to it as Sierra Acres. We decided it was time to clarify what we call ourselves for our existing customers as well as for those new to us.

We thought it made sense for consistency, and to avoid confusion, to update the online presence and published articles that refer to Unbridled Life Skills Coaching and use our farm name: Sierra Acres. We will also include what we do: Equine Assisted Learning. This will make us ‘Sierra Acres: Equine Assisted Learning Center’. What do you think?

There really is no cut and dried answer to the question of when or if a company should rebrand. Rebranding is something to consider when your business has evolved and your brand would benefit from a bit more focus and clarity to help people understand the service being offered. So to help our valued customers find us more easily, Unbridled Life Skills Coaching will be undergoing a rebranding exercise this fall.

Don’t worry if you’re on our mailing list. We’ll be sure to take it slow and steady so that no one gets left behind or lost. This blog is the first in a series of communication in advance of the actual switch so that we avoid confusion. In addition, we’ll be letting people know about the special skills we bring to the table particularly in the areas of serving first responders and those diagnosed with PTSD. If you’re new here, we invite you to check out our program page to learn more.

Anne Porteous brings over 40 years of nursing experience to Sierra Acres and this combined with the unique services provided by the equine staff give an enriching support experience where one learns to focus on the present and to overcome inner obstacles.

Visit our Events page for upcoming clinics and workshops.